The Art and Science of Everything

Formerly thoughts on gender and technology, I'm expanding this as a place to just generally geek out on gender, technology, design, cognition, perception, and culture. The title should not be considered hubris, but instead enthusiasm.

Friday, April 07, 2006

The more I think about the idea of household appliances that communicate how much has been done with them and by whom, the more I doubt that it is a viable approach to self-consciousness of gender relations.

A practical starting point I just thought of was doing fieldwork in homes to understand the dynamics of how household labor gets coordinated and allocated. A specific observation from my own life is that people can get out of housework by emphasizing their incompetence. (In my mom's case, she sometimes emphasizes her importance by emphasizing my incompetence. :) ) So what's the problem? Are the tools not usable or learnable? Does knowledge of applicance operations strike a blow to some's masculinity? Could you make household appliances more like a game to motivate participation?

Overall, what are ways that household appliance design assumes a certain kind of commited, regular user or a user who learns how to use it through socialization rather than experience and experimentation?

3 Comments:

  • At 10:33 AM, Anonymous Anonymous said…

    One of my colleagues here at IU (sorry, had to throw in the plug) had an internship with a major appliance maker one summer, and they have like four major personas that they design for:

    one was the Martha Stewart types who love their homes and are constantly doing little projects and keep things pretty clean. Their home is a showpiece, and speaks for them...

    one was the ultra-busy parent whose time is a premium and just wanted to be able to do a few minutes of quick cleaning in between errands so the house didn't descend into a pit of disgustingness...

    the third was people who love to entertain, love to do things in their home, and see appliances as tools that just need to work...

    the fourth group is basically neat freaks, who use their home to escape from the world. It is their domain of total control...

    Looking back at these, it seems like your insight is totally correct: all of these people are pretty well established as homemakers. There's no "clueless twenty-something who is thrown into home maintenance" persona in there.

     
  • At 1:24 PM, Anonymous Anonymous said…

    It feels like there is some interesting interaction of status, control, and usability going on here. I'm told that some airline pilots have passively resisted efforts to simplify the controls in commercial jets because democratizing the cockpit diminishes their importance.

    So are men, women, and designers unconsciously collaborating to put domestic burdens on women?

    There is probably some population of women that get satisfaction from being the housework "experts".

    Men are happy to plead ignorance and put in far fewer total hours on higher-profile tasks like cleaning rain gutters or dealing with car maintenance.

    And the mostly-male designers and mechanical engineers can focus on challenges that they find sexy: more vaccuum suction power, more poweful dishwasher jets, etc. I think my vaccum cleaner has a horsepower rating (next year they'll probably have turbochargers and sport suspensions). This kind of marketing probably appeals to a male appliance *buyer* but doesn't do anything to bridge the in-use expertise gap.

    hm.

     
  • At 12:35 PM, Anonymous Anonymous said…

    Is this a Problem in Your Area

    Wow What is going on with all these homes with severe mold problems. I cant believe the problems we are having in our homes today. It has always been here. ask about Basement Mold

     

Post a Comment

<< Home